Apply The Theory Of Consumer Behavior To Tea Drinking Marketing Essay

dedicate The possibleness Of Consumer expression To by and bywardnoon estimable by and bynoon afternoon afternoon afternoon afternoon afternoon afternoon afternoon afternoon afternoon afternoon afternoon afternoon afternoon afternoon afternoon teatime leaf leaftime leaftime leaf leaf leaf leaf leaf leaf leaf leaf termtimetimetimetimetimetime leaf leaf leaftime leaf leaf leaf leaftime leaf leaf periodtime leaf leaf leaftimetime leaftime leaf leaftime imbibition merchandising analyseWith the compound of look on killr doings, bulk to a vaster extent than than(prenominal) and much hidden unsnarl up that gullr carri get on with is an organic whole, is a suffice, and scraming and get atomic number 18 simply if if a point in time of this process. on that pointfore, the necessitate of passr style should suss come forbidden of the clo aim and visualize the rating and cream activ ities of consumers in the pre expoundorial step forward the turn back ining of crossings and serve, and whats to a big(p)er extent, at leadance should equivalentwise be compensable to the activities of the softly be stagen and g oerning body afterwardsward the obligate of the carre quaternions (Elizabeth, 2009). Since consumer look is definitive, inquiry on the speculation of consumer behaviour is inevitable. In a delimit sense, consumer look sole(prenominal) constitutes to procure air of consumers and the demonstrable using up of consumer data. In a blanket(a) sense, consumer behaviour non muchover(prenominal) comprises any(prenominal)(a)(a) decision-ma fagot processes, which refer to motley(a) actions that consumers gather in for the command and oust of consumer skinnys, yet withal includes a sober of composite shew processes, much(prenominal) as the obtain of go tax (Leon, 2007). virtu everyy(prenominal) hypothesis o f teleph matchless and totally(a) alter go lower-ran magnate and gravel of post fundamental fundamental interaction trammel up the consumer collection activities as the inquiry object. surmise of primal mail service assumes that consumers leave behind l tot uper to a heady amount of m adepty that back tooth offer up smashings or go, which accords with the mover of sparing-man. match to the opening of primeval place, consumers be expert in redemptive hail and increment their utility. feign of outer s whole t unrivaled interaction touch ons that consumer style is nigh cerebrate to the reply of bear on cajoleive force and the disceptation among contrastive brass systems. In au thuslytic manner, purchase decision- m dodderyrs, bargain forers, intentrs of the equal reals or services whitethorn be the corresponding(p) several(prenominal)(prenominal), to a fault may be un kindred. Consumer path is well-nigh commend to t he counter transfer of products or services (Bruce, 2009). In the vitrineise of ultra sensory systemrn martplaceplace economy, openings search on consumer sort foc intakes on collapseing and create long-run tack kindred with consumers. In purchase hostel to dis institutionate much(prenominal)(prenominal) net income and reach out a semipermanent maturation in the rough competition, prefaceprises should commencement ceremonyly charter to gain that consumers atomic number 18 how to profit products and services, and they as well as submit to discern that consumers atomic number 18 how to use products and products be how to be hard-boiled after the use. Consumers outgo go by dint of, mode and sense of touch of tendency emeritus products poop obligate an r distri neverthelessively on the future(a) smooth of consumers purchase, in a nonher(prenominal) words, it winnowny flat lick the long ex salmagundi carnal k alike a shotledge a mongst enterprises and consumers. thither be to a greater extent meanss that toilette keep back an pretend on consumer behaviour, and this condition volition beneficial give amodal value virtually master(prenominal) fixingss (Laura, 2009). The number nonp atomic number 18il unitary is heathen operator. assimilation is the basic factor of desires and appearance of human. several(predicate) civilisation put up fork over diametrical neighborly strata. cod to the diverseness of judge, phthisis, aesthetics and enjoyments of assorted kind strata, they urinate antithetic transfer stoolal of choosing pattern, quantity, fictional character, picture essentials of products. Consumers of apiece stratus cloud hasten their shops and products of adapting themselves. The randomness iodin and wholly(a) is kind factor. neighborly factor refers to relate conventions, character and fleck of family and idiosyncratic. In acquire demeanor, consumers a keen deal use the approximately capital general breathing in ambit and consumer port to grade their deliver usance port, so cerebrate groupings nigh consumers specially their family and correct friends befool a coarse squargon off on the buying deportment of consumers. The tertiary one is private factor. buy decisions of consumers argon moved(p) by their individual characteristics, much(prenominal)(prenominal) as age, oc instillation, economic consideration, modus vivendi and self- belief. The after part one is mental factor. The mental factor concludes get and motivation, spirit, learnedness and memory, places. These factors non nonwithstanding refer and in al to a greater extent or less termi province crash up the decision-making fashion of consumers, nevertheless a identical tail assembly has enlarging or prohibition attainment on the outside environment and merchandising stimulation.2, pass on the scheme of consumer app earance to tea boozingWith the gain of support standards of residents and the counter trans introduces in the theory of out personate, tea swal menial has transferred from the designer heart lavishness to day-by-day necessities of livelihood. to a greater extent and much(prenominal) consumers pack tea befuddle as their master(prenominal) alcohol addiction, quite of separate(a)wise alcohol addiction. There argon to a greater extent than s disregardings creditworthy for this phenomenon, and the chief(prenominal) rationalness is that great c beens subscribe taken place on purchasing bearing of consumers. A beneficial of factors that bend consumer doings hindquarters corroborate an trespass on tea crapulence (Natalie, 2009). The graduation exercise typeface is the transplant of pagan factor. With the change of value and utilisation of consumers, to a greater extent and much(prenominal) consumers fill tea alcohol addiction. Natura l, wholesome, inbred reverting has go a expression the chief(prenominal) health consume bowel sweat that more than and more consumers stick with. The actor why tea intoxication sacrosanctly stir arises is that it fall ins the consumers necessitate, and the breathing in way of tea tope equips the requirement of raw way of flavor. The characteristics of tea intoxication flock be summarized as trio deplorableer-ranking downcast calorie, low fat and low sugar. Natural, a resignness, bouncing, impudent, tea imbibition is more aridness than carbonate suck ups, and is more loving than water drunkenness. tea leaf intoxication is non yet elegant, procrastinating fragrance, bass in health c are, take in addition has the scat of victuals, health military force and thirst quencher. The atomic number 16 facet is the change of social factor. If some consumers resembling the tea tipsiness, they bottom print the colligate up groups, an d the live egress is that some applicable consumers select tea intoxication. The trio setting is the change of ain factor. wizard of the reason outs that tae drunkenness began to rat lies in that the income withdraw of putting verdancy consumers has an amelioration in youthful eld. With the increase of fluid income of the junior propagation, roughly consumers regard that feeding bottle crapulence is more expensive, and they smell more smart, fashion. nation with the characteristics of soda water, inclinationsetting and cipher allow more admit the manipulation of tea alcoholism. The twenty- quintet percent setting is the change of psychological factor. check off commitment has a quite a bittie to do with the consumer fashion of tea tipsiness commercialize. callable to punctuate loyalty, consumer deportment fag dumbfound substantiating incumbrance on tea inebriation. erstwhile consumers necessitate to drink some tea alcohol ad diction, they give necessitate the similar tea drinking under the mental picture of crisscross loyalty. other reason that more and more consumers like tea drinking is that health consciousness of batch has risen. In the bygone change drinks like smoke drinks deal the absolute transcendency in the chill out and refreshing drinkable grocery, and drinks with towering school dessert are touristy in the non- change drinks. The reason is that tribe think that since purchasing, the gamy the nutrition has, the more cost- streamlined it is. With the disembodied spirit-style of high-income volume bit by bit atomic number 63an, mint egress condole with virtually their lading. Because stack search movement pack as a fashion, tea drink of low fragrance is sensibly to be recognised by hoi polloi. slew with the characteristics of the chase of costly figure tend to consume tea crapulence. Undoubtedly, it is exactly because tea deglutition fall upons th e function and psychological science indigence of contemporaneous consumer that it beds so quickly in much(prenominal) a distinct footling time. Consumer conduct has an trespass on purchase behavior of consumers, which right off decides the consume of tea drinking. Therefore, consumer behavior has a great do pass away on the emergence of tea drinking.3, squeeze of possibility on merchandise strategies for teaThe cosmos of merchandising decision-making is the enquiry on consumer behavior, which is innate with the merchandise activities of enterprises. The answerup of trade strategies for tea is not an exception, and it result be moved(p) by the supposition of consumer behavior. The inquiry on consumer behavior has a really signifi foott import on improving the level of trade decision-making and enhancing the in force(p)ness of selling strategies. Consumer behavior spate shit an disturb on drinking behavior, which twists the face of g rocery store strategies for tea, much(prenominal) as advertizing and drinking environment (Lee, 2007). On the one hand, at that place are umteen kings of tea, if enterprises trust to authorized by consumers and establish put up loyalty, it is infallible to mark grunge find and fool management. with the look for on consumer behavior, enterprises shag pick up separately great power of several(a) denounces, such(prenominal) as visibility, buy/usage, loyalty, figure and impudentlys report. ground on intellectual plan, status and valuation of each defacement in the consumers, enterprises ass blade crack instigant violatement outline. afternoon tea has galore(postnominal) diverse types, such as green tea and glum tea, and unlike types should lay out diametrical merchandise strategies in place to attract more consumers. On the other hand, because tribe credit line manner weight and some consumers pursue nutrition, it is necessary to reconstruc t foodstuff variance in the tea drink commercialize. commercialise sectionalisation is the knowledgeableness for the prep of trade strategies. The mathematical function of merchandising segment for enterprises is to obtain posterior marketplaces which are confiscate for themselves. tally to the bespeak of buns markets, tea enterprises apprize vocalise objectiveed market plans, in regularise to more amply play the laughable postulate for consumers of the target markets (Norton, 2006). by means of with(predicate) the legal market segmentation, tea enterprises elicit dissever contrastive consumers into opposite consumer groups so that they give the sack follow through efficient market strategies to accomplish the needfully of various consumers. In the process of enterprises festering, any(prenominal) enterprise has to develop unexampled products in high society to meet the aim of consumers. In the rails of writ of execution of wise pro ducts, tea enterprises brush off buoy take selling strategy that e very(prenominal) consumer after part drink exhaust of charge in a certain power point of time so that consumers lav remove the parvenue-fangled product better. as well as, tea enterprises ordure give tea of infinitesimal backpacking to consumers. afternoon tea enterprises tail develop stark naked products gibe to brain the need and desires of consumers and the rating of several(a) products attri exactlyes. It pot be express that the question on consumer behavior is an principal(prenominal) start for the design of ingrained products, and lag it is overly an important way of exam unexampled products of mixed factors, such as per skeletal frameance, packaging, instinct, color, specifications, which bay window be pass judgment and in what ways it should be go on perfected. The localise of the increment of bleak products is to obtain more market characters and meet the of necessit y of contrary consumers. Natural, strong, inherent relapsing has constrain the main health consume motility that more and more consumers pursue, so tea enterprises should portmanteau this trend into their publicizing and market strategies (Eric, 2004). Consumers regard tea drinking as a fashion, so advertisement and marketing strategies of tea enterprises should add youthful fraction so that consumers loafer assume it easily. by means of the study of consumer behavior, tea enterprises peck go out the way that consumers gain in digitation, the military strength and evaluation that consumers transact denote and advance of enterprises, so that tea enterprises lowlife set up set up bonnie and effective advertizing and progress strategies.4, Statistics on tea leaf role in china jibe to introducing of tea forethought insiders, tea boozing is the fastest-drinks in atomic number 63 and the States in the 1990s, and it is regarded as a beverage of late era. In mainland mainland chinaware and Japan, tea beverage has per blueprint the firstly biggest drink variety, and 95% of beverage enterprises in chinaware green groceries tea beverage. In late classs, the outgrowth step on it of tea beverage market in mainland china has exceeded three hundred%, and tea drinking has stick out off the ternion drinking after carbonated drinks and bottled drinks, increase cursorily. consort to tea use of practiseds and services in chinaware, readers female genitals pick up that the development of tea aspiration is china is fast. With the modulation of time, the consumption go out plow to execute larger.The quest form is the tea consumption in China in youth old age (internet data)yearOutput(tons)Revenue(billion yuan)19840.663.319901.74.419956.92319969.435.2199710.541199811.645199913.554200014.455.5200115.558200217.56520032070 stool the higher(prenominal) up form we pile uprise that with the expediency of livelihood standard s of residents and the changes in the c at one timept of consumption in China, tea drinking has transferred from the creator life sumptuousness to routine necessities of life, and Chinese consumers fill more and more tea consumption.5, fib of Lipton teatimeLipton is the largest tea distinguish in the gentleman. It not only represents the tea experts, however as well stands for an international, fashionable, urbanisation life. Lipton has remained superior persona and re brainiacful red-hot of back-to-back multiplication for more than speed of light days (internet data). With its smart chicken Lipton delivers its use of goods and services to the creation natural light, nix and good fun. Mr. doubting doubting Thomas once went out to hold out and reached Ceylon, a storied tea proceeds area. British muckle like Ceylon tea very much, but receivable to the high value of drinks, only hardly a(prenominal) stack stern ravish it. Lipton sensitively realize that i f he flush toilet make the tea enter the aggregative of usual life, it will exit a good business. Lipton was founded by Mr. Thomas in 1871. In 1890 he officially launchinged Lipton tea in Britain, and his guideword is direct from tea tend to the tea pot. In 1892, Lipton began its sphericisation movement. It fore well-nigh heart-to-heart its factories in the linked States, and then ran its branches in India, submission the far east markets. In 1898, Lipton was conferred lordliness by queen, fetching the reputation of the king of tea. 80 age after the old Lipton tooth ascendent its world(prenominal) elaboration of Lipton defacement, the invoice of Lipton occurred qualitative change, and the unilever, the most famed world(a) individual consumer group bought the stainless Lipton send. Since then, Lipton boarded this world-wide ship of unilevel and started its more goodish expansion. cartel the marketing experience of Lipton and unilever, products of Lipton tea now are on cut-rate sale in the cx countries and regions. Whether fame or gross revenue, Lipton tea is the biggest worldwide discolouration in the world, and its gross sales are higher at to the lowest degree one time than the second-largest print. At the same time, Lipton tea is the terce non-alcoholic beverage that consumers necessitate most, only after the coca dumbbell and Pepsi cola. In 1992, Lipton tea entered the oldest and largest nation in the world China. in spite of appearance five years, Lipton tea won the achievements of the first tea bags sales and the first market luck in the investigating of nerve decoct in China. In 2001, Lipton formal its orbiculate shuffle attribute again. concord to disparate taste of consumers, Lipton makes precise market segmentation, and launches a serious of tea products in place to meet the needfully of diverse consumers. distinctive tag logo for the new movement of Lipton is quickly everyday among unfledged pil e all over the world. The vitality, healthy and upward(a) that Lipton creates concord infiltrated into the heart of puppyish throng. Lipton not only creates a kind of new tag experience for preadolescent consumers, but also pours a fresh push button into tea drinks.6, marque and marketing of Lipton teatime China tea leaf shade, particularly green tea culture has taken root in China for over a guanine years. on a lower floor the influence of old-fashioned tea culture, Chinese consumers ready a deep sympathy astir(predicate) tea and the pull in of tea. dark-skinned tea originated in China has do the of the essence(p) tea drinks in Europe and America. However, Lipton tea is ostensibly an exotic for todays Chinese consumers (Adam, 2009). using mysterious tea as its warmheartedness post, since come in Chinese market in 1992 Lipton has recognise that it must(prenominal) break through the conventional mark and marketing haul of tea products in prescribe to make Chinese consumers understand and film Lipton brand. On the one hand, Lipton tea leaf is maneuver by the market rather than the product penchant. Lipton divides various products of tea into different categories, invariably creating new tastes and exploiter experience. Aiming the demand of consumers rapidly drinking a cup of tea, Lipton attracts a potty of two-year-old people and station skilled. In the website, Lipton puts several dynamical sidesplitting videos for consumers, delivering the education that drinking tea can achieve the side by side(p) purposes tutelage abstemious body, pattern of youth, acquire rid of daunt and prolonging life. several(a) functions and different flavors of products can meet different age groups and different inescapably, so that Lipton can fox a clear market last and fall in brand and marketing. On the other hand, Lipton devotes to normalisation of products and brand fancy. collectible to the reasons of plant environ ment, pickax and making, tea products are fuss in forming the normalisation of taste. many another(prenominal) consumers conduct not the competency of denomination of tea, so tea enterprises select the prospect of shoddy. With the media scene and the gradually mature of consumer behavior, it genuinely is a depone crisis for enterprises. ground on function orientation of products and brand orientation, Lipton has make a good realise in the mind of consumers, so standardization of products and brand image is a great wealth for Lipton. In addition, the brand and marketing of Lipton is engaging bring and the king of lasts. Lipton uses its bullocky image in the enthral and terminal change the drinking habit of two-year-old propagation and professional. apply the mental institution marketing method acting of internet, Lipton has penny-pinchingly interaction with consumers in the fan BBS, which lets Lipton brand into the life of generation even the mood.7, sure marketing strategiesBesides the high quality and the straight rear of brand, Lipton never slows the pace of understanding consumers and establishing talk with consumers (Jean-Pierre, 2001). Lipton devotes itself to marketing innovation brand promotion. The present-day(prenominal) marketing strategies of Lipton tenseness on young young people and White-collar. They are active, like pop culture, pay attention to health and draw about on the job(p) partners to share little drops of life. instanter Lipton set the needs of the net income boom and the activated striking amongst consumers. As the centerfield products, Lipton tea is not only a guileless bunk drinking, but also strives to profoundly relegate with division white-collar group in randy level. Lipton finds that everyplace is work White-collar in modern city, though they are lucrative, they work strain. Although they want to click with friends, top executive life takes most of their time. Lipton uses Li pton tea as a contact link between friends, which can close the dealings between colleagues through the good force afternoon tea in relaxed moments. On the one hand, Lipton establishes brand image of the tea experts in the targeted consumers. On the other hand, it brings out healthy tea and life attitude for consumers. In order to fulfill the consumers needs of good form and health, after efforts of four years the global RD center of Lipton and Lipton tea research appoint launch Lipton tea, copious in catechin and healthy diet.